Why Moco Museum London is top of our 2025 must-hit list
A new addition to London’s cultural scene, Moco Museum London has been on everyone’s lips ever since its doors first opened back in August 2024. First established in Amsterdam by husband-and-wife team Lionel Logchies and Kim Logchies Prins, the museum at its heart is a family company run by former gallerists. They had no investors, just a love for art and culture and dream for creating a place where art can be accessible
Located right next to Marble Arch tube station, getting to Moco Museum London is a total doddle. While the outside of the building itself doesn’t have the same historic grandeur as its European counterparts, its high ceilings and panoramic views of Hyde Park provide a uniquely attractive backdrop for viewing its collection. With Frameless Immersive Art Space, The Wallace Collection and Serpentine Gallery all nearby, the addition of Moco Museum has turned this area into a must-visit destination for art lovers. Being steps from the shopping haven that is Oxford Street and Marylebone is just the cherry on top.
Inside, Moco packs icons of the contemporary art world across three floors, all bathed in natural light and connected by a central spiral staircase. The museum’s UPS must be its concentrated collection of the art world’s greatest hits, featuring the most iconic names to have shaped the art world in the last generation. Filled wall-to-wall with originals from Banksy, Koons and Haring, it’s neon tubes and holograms have the same Instagram influencer energy as the digital art of our very own art’otel London Hoxton. Words don’t do it justice. Every corner, angle and room are pretty much guaranteed to give friends and followers FOMO.
The ground floor is for the classics that you know and love or, as Moco calls them, the ‘Modern Masters’. From Andy Warhol to Damien Hirst, these are the artists that have inspired and united art lovers for years.
Largely built upon donations from private collections, each piece in Moco Museum London offer a different perspective and insight into the modern art world. Select works by Jean-Michel Basquiat, otherwise unseen from the renowned Mugrabi Collection, present his powerful reflections on the world through symbolic examinations of power structures. A dedicated Picasso corner features pieces brought in from Moco’s curator’s own collection. Alongside paintings, striking physical pieces of 3D art take centre stage, from an inflatable dolphin pool toy created by Jeff Koons with polychrome aluminium to a sculpture of a Porche by Daniel Arsham.
The big names aren’t just limited to the ground floor though. Head upstairs to ‘Moco Contemporary’ and you’ll find pieces by the likes of Banksy, (yes that’s right, Banksy art indoors), Takashi Murakami, and British heart-throb Robbie Williams. With his striking prints with bold quotes, he offers his authentic take on fame and self-expression.
Reflections on postmodernism can be found throughout the first floor, including Tracey Emin’s works that speak on the universal truths of love, intimacy and vulnerability that connect humankind. George Condo’s large psychological portraits, a favourite of the Moco Team, continue this idea offering commentary on the human condition and the nature of contemporary society. The style mimics that of Picasso, which is fitting as his paintings sit directly above the Picasso corner.
Up on this floor is also where you’ll find the space for the temporary collections, that brought the spotlight to artists such as Marina Abramovic for her exhibition “Film Still from Body of Truth”. Right now, you can discover more artwork by Robbie Williams’ where he continues his realist art from the permanent display with his exhibition “Radical Honesty”.
Upstairs perused, ground floor complete, Moco Museum London saves its best for last in the basement. Undoubtedly our favourite floor, here you’re let loose on the digital art installations and are free to engage with almost everything you see. Two rooms are dedicated to entire pieces of art: The Lunar Garden by Daniel Arsham and Pulse Interactive by Endless Realities. Here you’ll be completely immersed into the art, so much that you forget the outside world exists. Plus, the Endless Realities room is where you’ll want to get that picture.
The basement showcases a curated selection of NFTs, including groundbreaking AI-generated pieces, firmly establishing Moco as a museum at the forefront of modern art. One AI piece even features every headline of 2020 (you don’t want to look at this one for too long). This area also features one physical piece of art by Andres Reisinger, a pink sofa that was originally an NFT that was so popular he decided to recreate it in real-life.
MOCO Museum offers a captivating art experience that’s accessible for any background or age. On our visit, a lot of people there weren’t even your typical museum goers either. The range of different pieces of art you’ll find throughout the ground and first floor means there’ll be something to everyone’s interests. It’s a fun introduction to art for kids, with plenty for them to engage with, making it a family favourite. It also has a seriously cool gift shop, giving you the opportunity to take a memento from your visit home.
Whether bold 3D art or fully immersive are your thing, you will get your fix. So, it really is no wonder that this art museum is on our must-hit list.
The best bit? We have our very own exclusive discount code to the museum — artotelguest — to make visiting that bit more affordable.
