In the Studio with Mathijs Hunfeld
Mathijs Hunfeld (b. 2000, Netherlands) is a London-based interdisciplinary artist exploring the overlap between fine art and consumer culture. His practice interrogates fantasy, desire, and identity, often recontextualising everyday objects to expose the tension between glorification and collapse in late capitalism. Through satire, irony, and branded bodies of work, he critiques emotional dependencies and self-sabotaging behaviour in pop culture. Hunfeld holds an MA in Contemporary Art Practice from the Royal College of Art and a BA in Product Design from ArtEZ. His work has been exhibited internationally, including at TATE Modern and London Design Festival. He also curates, shapes visual narratives, and manages promotional efforts across projects.
Mathijs Hunfeld explores the superficial layers of pop culture through an interdisciplinary practice between fine art and consumer goods. The work satirically exposes the allure and collapse of cultural spectacle by reimagining branded objects and visual symbols. Hunfeld examines how individuals are shaped by the immediacy of contemporary culture into critical modes of being.
During the residency, he will continue developing WORLDWIDE, an ongoing body of work comprising sculptural and digital accessories that examine the paradox of global connectivity alongside individual isolation in contemporary culture. The project operates through two interconnected strands: self-exposure as a form of belief in the digital age, and the often invisible systems and interfaces that regulate the global circulation of identity, desire, and products. During the residency, his focus will be on advancing works that investigate self-exposure as a contemporary belief system.