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art’otel, the Arts and Premium Lifestyle Brand, Promotion of Christian Masters to General Manager of art’otel London Hoxton flagship property

01/12/25

We are pleased to announce the promotion of Christian Masters to General Manager of art’otel London Hoxton.

 

art’otel, owned by the PPHE Hotel Group, is pleased to announce the promotion of Christian Masters to General Manager of art’otel London Hoxton, marking the next chapter in his accomplished career with the Group. 

 

Daniel Pedreschi, Executive Vice President Operations, UK, commented: 

“Christian’s promotion to General Manager at art’otel London Hoxton is a testament to his exceptional leadership and unwavering commitment to operational excellence. From pre-opening through to establishing the hotel as a thriving destination, Christian has consistently demonstrated the vision and capability that define art’otel. We are delighted to see him take this next step and continue driving success for art’otel London Hoxton.” 

 

Masters joined art’otel in 2023 as Hotel Manager for the 357-room art’otel London Hoxton, where he played a pivotal role throughout both the pre-opening period and the successful launch and operational stabilisation of the hotel, instrumental in establishing the hotel’s reputation from day one. 

 

Throughout his near 20-year career in the hospitality industry, Masters has built a track record of operational excellence and high-performing team leadership. His previous roles include Director of Event Management at the St. Pancras Renaissance Hotel, Director of Rooms Operations at Conrad London St. James, Hotel Manager at Montcalm East, Autograph Collection, and General Manager at The Ministry, the premium shared workspace concept created by Ministry of Sound. Across these positions, Masters has consistently demonstrated his ability to deliver exceptional guest experiences, nurture talent, and drive operational performance. 

 

Christian Masters, General Manager, commented: “I am incredibly proud to take on the role of General Manager at art’otel London Hoxton. Having been part of this property’s journey from pre-opening through to a thriving operation, it’s a privilege to continue leading such a talented team. art’otel London Hoxton is a vibrant and creative destination, and I look forward to building on its momentum as we deliver exceptional experiences for our guests and our community.” 

 

Opened in 2024, art’otel London Hoxton is a celebration of art across 26 floors, brought to life by Signature Artist D*Face – recognised as one of the most prolific contemporary urban artists of his generation. It is also home to two Banksy originals preserved and on public display.  

 

The 26-floor property occupies a prominent corner within the South Shoreditch Conservation Area with dazzling views across the capital, with 357 guest rooms including 48 suites, destination restaurants and bars Solaya (located on the 25th floor) and The Brush East London Grand Cafe, art gallery, events space, auditorium, and extensive leisure facilities including a 26th floor gym and an indoor swimming pool and spa.  

 

For more information about art’otel London Hoxton, visit artotellondonhoxton.com and follow @artotel to keep up to date with the latest news and events. 

  – END –  

Media contact: 

W Communications 

artotel.global@wcommunications.co.uk 

About art’otel:  

  • PPHE Hotel Group, an international hospitality and real estate company with already a strong London presence through its Park Plaza properties, wholly owns the art’otel® brand. 
  • art’otel, powered by Radisson Hotels, is a contemporary collection of premium lifestyle hotels, each brought to life by a Signature Artist, forming a cultural, gastronomic and social hub in the most creative areas of the most interesting cities, filled with warm, welcoming team members and discerning, cosmopolitan guests, buzzing with life all year round thanks to award-winning destination restaurants & bars and a lively cultural programme (art’beat), in buildings as bold and individual as the art they host. 
  • art’otels can be found in Amsterdam, Berlin, Cologne, London Battersea Power Station, London Hoxton, Zagreb and Rome. 
  • art’otel’s entire concept focuses on original art displayed from Signature Artists. Signature Artists include Atelier Van Lieshout, SEO (Seo Soo-Kyoung), Georg Baselitz, Jaimie Hayon, Boris Bućan, D*Face and Pietro Ruffo. 

 About PPHE Hotel Group:    

PPHE Hotel Group is an international hospitality real estate company, with a £2.2 billion portfolio, valued as at December 2024 by Savills and Zagrebnekretnine Ltd (ZANE), of primarily prime freehold and long leasehold assets in Europe.  

 Through its subsidiaries, jointly controlled entities and associates it owns, co-owns, develops, leases, operates and franchises hospitality real estate. Its portfolio includes full-service upscale, upper upscale and lifestyle hotels in major gateway cities and regional centres, as well as hotel, resort and campsite properties in select resort destinations. The Group’s strategy is to grow its portfolio of core upper upscale city centre hotels, leisure and outdoor hospitality and hospitality management platform.   

 PPHE Hotel Group benefits from having an exclusive and perpetual licence from the Radisson Hotel Group, one of the world’s largest hotel groups, to develop and operate Park Plaza® branded hotels and resorts in Europe, the Middle East and Africa. In addition, PPHE Hotel Group wholly owns, and operates under, the art’otel® brand and its Croatian subsidiary owns, and operates under, the Arena Hotels & Apartments® and Arena Campsites® brands.     

 PPHE Hotel Group is a Guernsey registered company with shares listed on the London Stock Exchange. PPHE Hotel Group also holds a controlling ownership interest in Arena Hospitality Group, whose shares are listed on the Prime market of the Zagreb Stock Exchange.    

 

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